Betty Rockaway was born in India and came to Israel as a child in 1956.
She studied fashion at the FIT institute in San Diego, California andmakeup in London. She worked as a makeup artist on Israeli television and at Tel-Aviv's Cameri Theater.
She was also the beauty editor at Woman's World magazine in Israel. In 1985 she founded and managed Israel's first models agency IMAGE.
She continued to direct and manage the agency's super models, actors and talent till 2000.
Betty managed some of the most famous international models and actresses included Ayelet Zorer, Ronit Elkabetzt, Moran Atias, Yael Abukasis, Shiraz Tal, Shani Zigron, and actors like Itai Tiran and Ron Shachar.
Betty did all the Israeli super model competitions every year with the Ilene Ford Agency. Agency directors in Milan, Paris, and New York said that Bettyhad the
best eye in the business.
Betty left the operation of IMAGE and did consulting work. Now, however, she reopened the agency together with Daniel Ohana (fashion photographer). The agency is called "New Image" and it is a boutique agency.
The agency specializes in sending top models abroad. Her past models have all appeared in international campaigns & covers worldwide. Betty still has the extraordinary eye.
It takes her less than a minute to judge whether a person is suitable to become a model or talent. Betty is considered to be a "mother" to the the girls. She makes sure they eat right, get enough sleep, do not take Drugs,
and are not exploited.